Fueling Missions. Elevating Brands.™

Sponsorship Coaching and Training

for Public Radio Station Sponsorship Leaders in Media Markets 50-200

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For 20 years, Market Enginuity® co-founder and public radio veteran Kirk Nelson has worked with station managers, sponsorship leaders and corporate sales teams to maximize revenue. Kirk has been a featured presenter at industry conferences including PMDMC and PMBA. 

After decades of managing sponsorship sales for Market Enginuity‑represented public radio markets, Kirk is now hyper‑focused on energizing sales for a broader spectrum of stations.

Kirk brings his passion for public media, coaching and training to more stations with Enginuity Workshop®


Coaching Generates Revenue

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Enginuity Workshop provides personalized interaction for sponsorship sales leaders and support for implementation of foundational systems that generate revenue. 

Annual planning, monthly training and individual weekly coaching sessions create strong sponsorship sales knowledge and best practices in corporate support.


Resources to Increase your Capacity

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Enginuity Workshop helps you carry out your mission by increasing revenue and capacity, while keeping the integrity of noncommercial, independent media.

An Enginuity Workshop 12-Month Partnership Agreement combines personalized training and direction with foundational systems, including sales management tools and collateral.


Weekly 1:1 Coaching Calls

Monthly Training Webinars

Monthly Budget Planning

Annual Revenue Planning

Performance Management System

Operating Plan     

Monthly Projection Worksheets

Quota Worksheets

Budget Projection Worksheet

Annual Avail Planner

Sponsorship Materials    

Unique Value Proposition

Media Kit

Rate Card

Rate Card Guidelines

Sales One-Sheet

Proposal Template


 Become an Enginuity Workshop Station

Enginuity Workshop has decades of learning to share with you — Let’s talk

Name *

Kirk Nelson

Executive Vice President


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