For 20 years, Market Enginuity® co-founder and public radio veteran Kirk Nelson has worked with station managers, sponsorship leaders and corporate sales teams to maximize revenue. Kirk has been a featured presenter at industry conferences including PMDMC and PMBA.
After decades of managing sponsorship sales for Market Enginuity‑represented public radio markets, Kirk is now hyper‑focused on energizing sales for a broader spectrum of stations.
Kirk brings his passion for public media, coaching and training to more stations with Enginuity Workshop®
Coaching Generates Revenue
Enginuity Workshop provides personalized interaction for sponsorship sales leaders and support for implementation of foundational systems that generate revenue.
Annual planning, monthly training and individual weekly coaching sessions create strong sponsorship sales knowledge and best practices in corporate support.
Resources to Increase your Capacity
Enginuity Workshop helps you carry out your mission by increasing revenue and capacity, while keeping the integrity of noncommercial, independent media.
An Enginuity Workshop 12-Month Partnership Agreement combines personalized training and direction with foundational systems, including sales management tools and collateral.
Weekly 1:1 Coaching Calls
Monthly Training Webinars
Monthly Budget Planning
Annual Revenue Planning
Performance Management System
Monthly Projection Worksheets
Budget Projection Worksheet
Annual Avail Planner
Unique Value Proposition
Rate Card Guidelines
Become an Enginuity Workshop Station
Enginuity Workshop has decades of learning to share with you — Let’s talk
Executive Vice President