Stocksy_txp9aebc5b0tCv000_Large_692165.jpg
Stocksy_txp9aebc5b0tCv000_Large_211489.jpg
Stocksy_txp9aebc5b0tCv000_Original_876073.jpg
Stocksy_txp9aebc5b0tCv000_Large_747183.jpg
Stocksy_txp9aebc5b0tCv000_Large_898790.jpg
Stocksy_txp9aebc5b0tCv000_Large_37424.jpg
Stocksy_txp9aebc5b0tCv000_Large_692165.jpg

Welcome


 

We dig PBS KIDS®

 

SCROLL DOWN

Welcome


 

We dig PBS KIDS®

 

 

Specialized focus on PBS KIDS grows local sponsorship revenue

Partnering family-friendly and community-oriented organizations with PBS KIDS, Enginuity Workshop secures sustainable revenue for PBS stations.

A 17-year heritage of systematic revenue growth for public media stations by Market Enginuity gives Enginuity Workshop foundational strength and expertise. Our sole focus on PBS KIDS allows us the agility to pursue the best opportunities, independent of other corporate sponsorship factors.  

 

 
Stocksy_txp9aebc5b0tCv000_Large_211489.jpg

About Us


We nurture growth

About Us


We nurture growth

 

Revenue. Visibility. Community.

Guided by public media values, Enginuity Workshop’s comprehensive sponsorship initiatives

  • Maximize station revenue in PBS KIDS programming from sponsors’ marketing, advertising and public relations budgets

  • Expand station visibility in the community

  • Provide educational on-air messaging and events tailored to kids and the adults who care for them

  • Further the PBS Mission of using media to educate, inspire, and entertain

 
Stocksy_txp9aebc5b0tCv000_Original_876073.jpg

Capacity


We deliver more capacity for you to educate and inspire your community

Capacity


We deliver more capacity for you to educate and inspire your community

Dedicated
PBS KIDS Representatives

Applying Market Enginuity’s behavioral-based recruitment technique, we find the best ambassadors to represent your station’s PBS KIDS brand to local sponsors. Enginuity Workshop trains, manages, and supports them with an in-house, agency-like team. With Enginuity Workshop devoted to all PBS KIDS sponsorships, the rest of your corporate sponsorship department is free to secure more “non-kids” revenue.

Accountable
for Achieving
Revenue Goals

Market Enginuity’s performance management system is our radar for revenue. We forecast and keep pulse on revenue targets, and adjust strategy as needed.

 

 

Delivering the
Right Marketing
Mix for All

We combine PBS KIDS programming with new initiatives to craft multiplatform sponsorships that strike the right balance between what marketers value and alignment with PBS KIDS’ noncommercial nature.

 

Enginuity Workshop creates opportunities that invite your station, sponsors and the local community to mingle. PBS KIDS character appearances and POP-UP! events promote engagement and increase station visibility.

Our team leads the charge, from planning and promotion through post-analysis.

Stocksy_txp9aebc5b0tCv000_Large_747183.jpg

Case Studies home


We find sponsor revenue
from new sources

Case Studies home


We find sponsor revenue
from new sources

Our initiatives unlock marketing, advertising and public relations budgets not easily accessed by public broadcasters

 

Discover how time-sensitive event promotions connect children and their caregivers with the L.A. Zoo

 

Learn how promotional messages and educational outreach announcements enhance awareness for Children’s Hospital Los Angeles

Find out what raises attendance at The Children’s Museum at La Habra and their profile in Southern California

Stocksy_txp9aebc5b0tCv000_Large_898790.jpg

Stations


 

Our client stations

 

Stations


 

Our client stations

 

LogoKIDSWhitePhead_plusPBSKID.png
 
 
Stocksy_txp9aebc5b0tCv000_Large_37424.jpg

Learn More


 

Learn more

 

Learn More


 

Learn more

 

 

Let’s talk about how
Enginuity Workshop
can enhance your mission

Learn more about Enginuity Workshop’s PBS KIDS
sponsorship initiatives like
 Caregivers 365 and Partners

Name *
Name

Marlene Schneider

DIRECTOR

marlene@enginuityworkshop.com

(541) 749-0489